SEO for Small Businesses
If you are considering a site redesign or planning to launch a new site you should consider investing
in some basic SEO work – or your site may be lost amongst the thousands of your competitors.Search engine optimization ( SEO ) concept
Direct2Website is a web development and search engine optimisation service.
We provide web and digital marketing services to sole traders and small and medium sized businesses.
We pride ourselves on quick turn-around of our work.
We make sure your website gets visibility by a number of methods.
We offer SEO services to optimise your website and improve the level of business it can generate.
SEO is cost-effective in finding potential customers for your business
without very high expenditure.
If you are a sole trader or a small business this service is ideal for you.
If want to give your website visibility this might just be the right service for you.
What is SEO?
SEO (Search Engine Optimisation) is the name given to activity that attempts to improve search engine rankings.
In search results, Google displays links to pages it considers relevant and authoritative.
Authority can be measured by your content, by measuring whether the content is regularly updated and by analysing the number and quality of links from other web pages.
Some links – for example, from public sector websites can be valued quite highly – so there is an advantage if you work for a local authority or a school.
All major search engines such as Google, Bing and Yahoo have primary search results.
This is where web pages and other content such as videos or local listings are shown.
They’re ranked based on what the search engine considers most relevant to users.
Search engines have two major functions: crawling & building an index, and providing search users with a ranked list of the websites they’ve determined are the most relevant.
Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be.
Popularity and relevance aren’t determined manually. Instead, the engines employ mathematical equations (algorithms) to sort the relevance, and then to rank the popularity.
How Can We Help?
One of the most important elements to building an online marketing strategy around SEO is empathy for your audience.
Once you’ve grasped what your target market is looking for, you can more effectively reach and keep those users.
An important aspect of SEO is making your website easy for both users and search engine robots to understand.
Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human can.
SEO helps the engines figure out what each page is about, and how it may be useful for users.
Keywords are fundamental to the search process. They are the building blocks of language and of search.
In fact, the entire science of information retrieval (including web-based search engines like Google) is based on keywords, key phrases and meta-descriptions.
So our first priority is to research and select the most appropriate keywords and key phrases for your business.
We Build the Keywords into your content for a fixed cost.
Getting the technical details of search engine-friendly web development correct is important, so we build the keywords and key phrases into your page content and add links where necessary.
Using Yoast software we are able to analyse your content so it appears attractive to potential customers.
There is an initial cost of £20 per page for an Essential Website with four pages – so a total of £80 plus VAT. For this we will write your content and provide the photographic images from our own library.
There is an initial cost of £10 per page for an Ultimate Website so the total would depend on the actual size of your website.
Our On-going SEO work.
Once the basics are covered, you must also market your content.
The engines by themselves have no formulas to gauge the quality of content on the web.
Instead, search technology relies on the metrics of relevance and importance, and they measure those metrics by tracking what people do: what they discover, react, comment, and link to.
So, you can’t just build a perfect website and write great content; you also have to get that content shared and talked about.
We can help you with this. The cost depends upon the amount of on-going activity you want and starts from just £20 a month for a weekly social media posting.
All of our Direct2Website SEO packages are designed to be an entry-level entry to SEO services
Contact us today to get some more information and a quotation for our SEO service for sole traders or small businesses.
We will then contact you to discuss the options available to you for our SEO service.